What to say when they say “I don’t have enough time to create content”

When it comes to creating content, we’ve all been there – stuck in a rut, staring at a blank page, or struggling to come up with something, anything, to say. And often, the excuse that holds us back is the old faithful: I don’t have enough time. But what if I told you that’s not entirely true? That, in fact, you do have the time, you just need to make it a priority?

When your friend says, I don’t have enough time to create content, it’s an opportunity to dig deeper, to understand what’s really holding them back. Is it fear of failure? Fear of success? Or simply a lack of inspiration? Whatever the reason, your response can make all the difference.

Here are some strategies to help you navigate the conversation:

Acknowledge their concern
I totally get it, creating content can be overwhelming. But let’s break it down together.

Offer solutions
Why don’t we set aside 30 minutes each week to brainstorm ideas and create a content calendar?

Ask open-ended questions
What do you think is the biggest obstacle holding you back from creating content?

Share your own experience
I used to feel the same way, but once I started scheduling time for content creation, it became second nature.

Encourage small steps
Let’s start small. What if we commit to creating one social media post a week for the next month?

Remind them of their goals
Remember why you wanted to create content in the first place? Let’s get back to that goal and make it happen.

I know it’s tough, but the more you create, the more you’ll want to create. Let’s get the ball rolling!

Here are some example sentences you can use in the conversation:

I’m happy to help you brainstorm ideas or even just be a sounding board for your thoughts.

Maybe we can repurpose some of your existing content to make it feel less overwhelming.

How about we start with a content audit and see what’s working and what’s not?

Would it help if we made a list of all the reasons why creating content is important to you?

I’m sure you have a ton of great ideas just waiting to be shared – let’s get them out!

Let’s make it a challenge! Whoever creates the most content in the next month wins.

What if we focused on one platform at a time, like Instagram or TikTok, and really mastered that first?

Do you have any specific topics or themes you’re interested in exploring?

Can I help you come up with a content calendar that feels doable for you?

We can always adjust our strategy as needed, but let’s start with something.

What’s the worst that could happen if we try and it doesn’t work out?

Remember, perfection is the enemy of done. Let’s focus on progress, not perfection.

You don’t have to create something new every time – sometimes it’s okay to reuse or update old content.

How about we create a ‘content buddy system’ and hold each other accountable?

What would your ideal content creation process look like?

By using these strategies and example sentences, you can help your friend see that creating content isn’t about having enough time, it’s about making it a priority. And who knows, you might just inspire them to start creating again.

In closing, the next time your friend says, I don’t have enough time to create content, remember that it’s not about the time, it’s about the mindset. By shifting the focus from lack to abundance, you can help your friend unlock their full creative potential. So go ahead, have the conversation, and watch your friend’s content thrive.

Be kind ❤

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