How to respond to “Our product is a game-changer for your industry”

When someone tells you that their product is a game-changer for your industry, it can be both exciting and intimidating at the same time. You might be thinking, Is this just another sales pitch, or is there actually some substance to this claim? As you navigate this conversation, it’s essential to respond in a way that acknowledges their enthusiasm while also asking the right questions to get to the bottom of things.

One way to respond is to show genuine curiosity and ask for more information. For instance:

That sounds fascinating. Can you tell me more about how it works and what kind of impact it’s had on other companies in our industry?

Alternatively, you could express skepticism and ask for proof:

I’m intrigued, but I’ve heard that claim before. What makes you so confident that your product is truly a game-changer, and do you have any case studies or data to back that up?

Or, you could take a more neutral approach and ask for clarification:

What specifically do you mean by game-changer? Are you talking about increased efficiency, cost savings, or something else entirely?

Another option is to acknowledge their enthusiasm while also highlighting potential challenges:

I understand why you’re excited about your product, and I appreciate your passion. However, I’ve seen similar products come and go. What makes you think this one will be different, and how do you plan to address some of the potential pitfalls we’ve seen in the past?

When the conversation turns to the product’s features and benefits, it’s essential to ask targeted questions that get at the heart of how it will actually help your business. For example:

That sounds like a great feature, but how does it integrate with our existing systems, and what kind of support do you offer for implementation and troubleshooting?


I see how that could be beneficial, but what kind of ROI can we expect, and are there any case studies or testimonials from similar companies that have seen success with your product?

If the conversation starts to get too sales-y or feels like a pitch, it’s okay to politely push back and refocus the conversation:

I appreciate the enthusiasm, but can we take a step back and talk more about how this product addresses our specific pain points and business goals?


I understand that you’re excited about your product, but I need to understand how it will tangibly benefit our business. Can we focus on the nuts and bolts of how it will help us achieve our objectives?

As the conversation comes to a close, it’s essential to summarize the key points and reiterate your interest (or lack thereof). For instance:

Just to make sure I understand, let me summarize: you’re saying that your product can help us increase efficiency by X% and reduce costs by Y%. I’d like to discuss this further with my team and get back to you within the next week. Does that sound good to you?


I appreciate your time today, and I can see why you’re enthusiastic about your product. However, I need to do some more research and due diligence before making any decisions. Can we touch base again in a few weeks to revisit this conversation?

In conclusion, responding to the claim that a product is a game-changer for your industry requires a combination of curiosity, skepticism, and targeted questioning. By asking the right questions and pushing for more information, you can separate the hype from the substance and make an informed decision about whether this product is truly a game-changer for your business.

Be kind ❤

Related Posts