How to communicate your reservations about a friend’s startup plan

Understanding why you feel uneasy helps you speak with honesty.
If you keep doubts to yourself, tension may grow and the friendship could suffer.

1 Prepare your thoughts

Write down the main points you want to share.
Ask yourself what specific parts of the plan raise concern.
Focus on facts, not feelings.

Example sentences

I appreciate the energy you put into this venture, yet I see a risk with the cash flow forecast.

Your product looks promising, however the market size appears smaller than expected.

I respect your vision, but the pricing model seems unsustainable for early adopters.

2 Pick the right moment

Choose a quiet place where you both can talk without interruptions.
Avoid busy times or moments when stress runs high.

Example sentences

Could we meet over coffee tomorrow to discuss the plan?

I think a relaxed setting would help us talk through the details.

Let’s find a time after work when we both feel less rushed.

3 Use respectful language

Start with a positive note, then move to the concern.
Use “I” statements to keep the focus on your perspective.

Example sentences

I admire the effort you invested, yet I wonder about the scalability of the tech stack.

I enjoy hearing about your progress, but I feel the launch timeline feels tight.

I’m impressed by your network, still I question the reliance on a single supplier.

4 Offer constructive alternatives

Present ideas that could address the issue you raised.
Show that you want to help, not just criticize.

Example sentences

Have you thought about testing a pilot in a smaller region first?

What if you added a subscription tier to smooth revenue flow?

Might it help to partner with a firm that already serves the target audience?

5 Listen actively

Give your friend space to respond.
Ask clarifying questions instead of assuming.

Example sentences

Could you explain how you plan to manage the inventory risk?

What data supports the projected growth rate?

How do you see the team handling the upcoming milestones?

6 Agree on next steps

Summarize what you both agreed on.
Set a follow‑up meeting if needed.

Example sentences

Let’s schedule a check‑in next month to review the revised forecast.

I will share a few articles that discuss similar market challenges.

We can revisit the pricing model after you gather more customer feedback.

7 Maintain the friendship

Remember that the business relationship is only one part of your bond.
Show interest in non‑work topics as well.

Example sentences

I look forward to hearing about your weekend hike.

Let’s catch a game together soon.

Your passion for the project inspires me, and I enjoy our chats beyond work.

Common pitfalls to avoid

• Talking only about negatives.
• Using vague phrases that leave the friend confused.
• Raising concerns in front of a group.
• Ignoring the friend’s excitement and effort.

Quick reference checklist

• Write key points.
• Choose a calm environment.
• Start with praise.
• Use “I” statements.
• Suggest concrete ideas.
• Listen without interrupting.
• End with clear actions.
• Keep the friendship front‑and‑center.

Closing thought

Speaking up with care protects both the venture and the bond you share.
When you blend honesty with support, you give your friend a chance to improve the plan and keep the trust alive.

Be kind ❤