How to express concerns about a friend’s business proposal over text

When you need to voice doubts about a friend’s business idea over text, it helps to stay clear, kind, and focused. Below are practical steps that let you keep the conversation constructive while protecting the friendship.

1. Prepare your thoughts before you type

  • Write a short note for yourself.
  • Identify two or three specific points you want to address.
  • Decide on the tone you want – supportive, honest, respectful.

2. Open with appreciation

Start with a line that shows you value their effort.

“I admire the energy you put into this project.”

3. State your concern directly

Avoid vague phrasing. Mention the exact issue.

“The projected costs seem higher than the market average.”

4. Offer evidence or a personal example

People trust feedback that includes a reference point.

“When I launched a similar service, I faced cash‑flow gaps in the first quarter.”

5. Suggest an alternative or ask a clarifying question

Give them a path forward instead of just pointing out problems.

“Have you looked at a phased rollout to test demand first?”

6. Keep the tone collaborative

Use language that invites dialogue.

“Let’s brainstorm ways to lower the initial spend.”

7. End on a supportive note

Reassure them that you remain a fan of their vision.

“I believe the idea has real potential, and I’m happy to help where I can.”


Sample sentences you can copy‑paste

Your concept shows a lot of creativity, yet I see risk in the pricing model.

The target market appears smaller than expected, so I wonder about growth projections.

I’ve read recent reports that similar ventures faced regulatory hurdles.

Your timeline feels tight, extending it could improve quality.

Have you considered partnering with an experienced supplier to cut costs?

What if you test the service with a pilot group before a full launch?

I’m concerned about the marketing budget stretching thin.

Your pitch deck looks strong, but the financial forecast needs more detail.

Do you have a backup plan if the first month’s sales fall short?

It might help to compare your price point with competitors.

The technology you plan to use is solid, yet support costs could rise quickly.

Could you share more data on customer interest you’ve gathered?

I think a slower rollout could give you space to adjust based on feedback.

Your enthusiasm is clear, however I see a gap in the supply chain.

Let’s review the cash‑flow statement together sometime.

Perhaps a smaller launch in one city would provide useful insights.

The concept feels promising, but I worry about the legal compliance steps.

Do you have a clear exit strategy if the market shifts?

Your team’s skill set is impressive, yet you might need a dedicated finance lead.

If you re‑evaluate the pricing tiers, it could attract a broader audience.

The product’s features are great, but the user onboarding seems complex.

I’ve heard similar ideas stumble due to poor post‑sale support.

What if you secure a small seed round to cover early expenses?

Your vision is strong, yet the operational plan needs more depth.

Consider adding a contingency fund for unexpected costs.

The branding looks fresh, but distribution channels appear limited.

Do you plan to offer a trial period to lower entry barriers?

Your projected revenue looks optimistic, so I suggest a conservative scenario.

It may help to involve a mentor who has launched comparable businesses.


Quick checklist before you hit send

  • ✔️ Open with genuine praise.
  • ✔️ State the specific worry.
  • ✔️ Back it up with a fact or example.
  • ✔️ Propose a next step or ask a question.
  • ✔️ Close with encouragement.

Following these steps lets you share honest feedback without hurting the bond. Your friend will likely appreciate the thoughtfulness, and the conversation can move toward a stronger, more realistic plan. Good luck!

Be kind ❤

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